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Intercultural Influences in a Strategic Communication Process

Schober:Intercultural Influences in a S

Autor:	Johanna Schober
Verfügbarkeit:	Auf Lager.
Artikelnummer:	1148951
ISBN / EAN:	9783639237412

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Intercultural Influences in a Strategic Communication Process

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Autor: Johanna Schober
Verlag: VDM Verlag Dr. Müller
ISBN / EAN: 9783639237412
Bindung: Taschenbuch

Produktbeschreibung

Integrated Communication is partly present in South Africa, whereas in Europe and the United States many Integrated Communication Models have been implemented. With a fast-growing economy and upcoming events such as the 2010 Soccer World Cup, there couldn t be a better time for South Africa to implement efficient communication models in companies. This would help to achieve a better flow of communication and a greater understanding of the relevant markets. This book deals with intercultural values in the advertising industry of South Africa, specifically in the Western Cape. In addition, a strategic communication process in a South African advertising agency and a South African company are examined against the integrated communication model by the European expert. The central questions ask: Are there differences in the case study to the communication model by Bruhn? What are they and why are there these differences?